month on month user
conversion cost reduction
month on month
what lesson did teachwell need?
TeachWell’s SEO and online ads were underperforming. Their paid social targeting was too broad and underinvested while Google ads were non existent and keywords and organic traffic were losing the search engine game. In short, TeachWell was missing out on potential leads and needed a brand new insight and strategy.
what can we learn about teachwell?
TeachWell is an education recruitment agency covering Norfolk and Suffolk that delivers professional services to effectively connect schools with teachers to fill permanent and temporary vacancies.
pay per click
Electric Sheep conducted a thorough audit of the existing marketing and results at TeachWell, then expanded into the competitors and the macro environment to build a custom marketing strategy that aimed to drive the business forward – predominantly involving the development of more effective keywords and producing captivating ads.
Electric Sheep crafted thoughtfully targeted ads that linked directly to the vacancies advertised while also reassessing keywords with higher traffic for Google ads. This was the battering ram TeachWell was looking for and it boosted their click-through rate, catapulting revenue to the moon (almost).