reduction in hosting
decrease in cost per
Why did the Cookie Crumble?
Following the lockdown boost on sales, Simply Cake’s digital advertising wasn’t getting the results they wanted. The brownies were still the best around, customers were loyal and satisfied but the conversion from those ads were missing. A fresh pair of digital marketing eyes were needed to carefully analyse their existing marketing strategy.
simply cake co.
Simply Cake, a local bakery, offers delicious brownies and cookies packaged in letterbox size parcels which can be posted across the UK, particularly popular during lockdown and particularly delicious too, we must say!
Really happy with Electric Sheep (formerly Norfolk Agency). I feel like they have worked hard to fully understand my business and explore our website, something that our previous agency did not do.
Liam is obsessed with analytics which is the perfect obsession to have when working in ads!!! They think of every aspect of the brand that fits in with ads including the design and layout of the website to help us increase conversions.
Each ad is well thought-through and creative. They’re always happy to give input and opinion on there areas of the business if I ask. Kate is a stickler for detail which is great too! Overall really happy 🙂
Susie Lemon | Simply Cake Co.
Electric Sheep designed and built the website to assist with easier usability in the backend allowing for new category and landing pages to be created with ease and new products to be added with the new functionality to upload products. As well as reducing hosting costs by over 50%, we saw:
9.6% conversion rate increase month on month
28% revenue increase
32.5% increase in transactions
paid social media
To fully understand where Simply Cake faced their biggest challenges and to identify areas for improvement, Electric Sheep took a deep-dive analysis of Simply Cake’s current marketing and ad history followed by in-depth research into the competition, giving a sheep’s-eye view on where the customers were and how to get them!
Electric Sheep created a new branded style with animated content which led to an increase in ROAS and a reduction in spend and cost per purchase.
pay per click
The results of comprehensive analysis discovered that the majority of brownie purchases were coming from branded activity and the integration of ad fraud reduced wasted budget:
Saved 3241 clicks with an estimated saving of £2593
Produced 8% cleaner traffic
Implemented retargeted display
Immediately, Simply Cake saw the electric effect we had on both sales and revenue.
Through continual tweaking and sharpening, and with a little extra spark, Electric Sheep tailored the ultimate digital marketing strategy that accurately targeted the ideal customer with creative imagery and enticing language. Conversion rates have increased and cost-per-click has decreased month on month ever since.