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Pack Holidays
Discover how Electric Sheep carefully crafted a brand new digital marketing strategy for the wonderfully dog friendly holiday cottage company, Pack Holidays.
39 +
tracking position improvement
1 #
Achieving page 1 of google for top keyword searches
48 %
organic traffic increase
why did pack holidays need help?
Pack Holidays had found their niche in the busy holiday cottage market but weren’t getting the bookings they needed. They asked us to focus on improving search engine ranking and click through rates to encourage more organic traffic to their website.
the client:
pack holidays
Pack Holidays is a dog friendly holiday cottage provider for people with one to an unlimited number of dogs. What makes them different? They offer holiday cottages specifically chosen to suit dogs and, what’s more, they don’t charge extra doggy fees like many competitors do.
They also have a unique to the market 'reactive rating', meaning that their carefully curated selection of cottages are suitable for dogs of any nature, from timid terriers to boisterous beagles.
“Fabulous local company with drive, energy, enthusiasm, sound business and product knowledge, perfect advice.
Very glad I got in touch and would thoroughly recommend their services. Constant and relevant communication, very much improved SEO results since working with Electric Sheep! Thank you so much”
owner
Gail Adams | Pack Holidays
search engine optimisation
Electric Sheep embarked on a detailed audit to hone in on competitors and identify keywords, to then create a custom content plan to give Pack Holidays a boost to the top of Google search results:
ga4 integration to accurately track successes
Moved to just 4 places behind the main competitor on Google search
22 x increase in backlinks
search engine optimisation
Electric Sheep embarked on a detailed audit to hone in on competitors and identify keywords, to then create a custom content plan to give Pack Holidays a boost to the top of Google search results:
ga4 integration to accurately track successes
Moved to just 4 places behind the main competitor on Google search
22 x increase in backlinks
- Created SEO refined blogs and website content
- Integrated iframe revenue and booking data whilst setting up GA4 to understand channel successes
- Worked with the developer to improve mobile usability and conversion rate, tracking setup to view website interactions
ulti-mutt
seo success!
Pack Holidays immediately saw a sharp rise in their search engine ranking, resulting in increased clicks and, more importantly, conversions. A happy customer and happy dog holidays.
Learn more about how to boost your business, speak to our friendly team of digital marketing experts at Electric Sheep today!
