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Electric Sheep

In our Name

Explore how Electric Sheep helped a luxury sustainable fashion brand launch a new bespoke website and grow their brand awareness and sales through targeted paid and organic social media marketing.

127%

revenue increase in
2 months

736%

website visitor increase within 2 months, through social and paid social media

171%

boost in conversion
rate within 1 month

Unravelling
the problem

As a new label, In Our Name wanted to kick-start their ethical fashion e-commerce business with a slickly designed, well thought out website which represented their brand and ethos while delivering a smooth customer experience.

Little social media presence and low follower numbers and engagement
Needed to drive more traffic, organic and paid, to the new website
Diluted brand messaging - lacking in impact and failing to reach full potential

the client:
In our name

In Our Name is a sustainable and ethical luxury fashion brand based online. Founded in 2019, In Our Name works with small, locally-owned manufacturers and skilled artisans in Africa and ensures all fabrics and components are sustainable, traceable and recyclable. The brand specialises in versatile, stylish pieces which are carefully designed and finished to give luxury fashion without compromising sustainability and ethical production.

We have been working with Liam and his team for over a year. Having worked with several agencies prior to this (and being let down on very many occasions), they have been super consistent and always deliver on time.

They have created and successfully implemented a market specific digital strategy for us and are our only go to agency. They are professional, effective, knowledgeable, good listeners, great team players and most importantly just decent people. Highly highly recommended

Director

Liza Colbeck | In Our Name

paid social media

Electric Sheep’s carefully targeted paid ads strategy included custom content and creative graphics where we introduced consistent branding, messaging and content across all areas and communications with bespoke content and designs.

Clear, call-to-action messaging
Bespoke, impactful visuals
Curated brand identity with a consistent voice

social media

Social media marketing strategy was required to deliver on-brand messaging, highly editorial content and imagery and develop an aspirational, yet accessible fashion brand.

Social media platforms were built to help get the message out
Website visitors increased by 736% within 2 months of social activity
Followers grew from 0 to 2000 on Instagram

pay per click

Electric Sheep created bespoke PPC ads, designed to continue to grow brand awareness and strengthen the brand’s look and feel as a luxury sustainable fashion brand, while driving traffic to the new website.

PPC and brand awareness activity were needed to continue
growing the business and reach the right customer base to
drive sales and improve messaging.

PPC sent a targeted audience directly to the brand new website
The 'all collections' web page got an increase of a whopping 44,800%
Online store sessions increased 208%

pay per click

Electric Sheep created bespoke PPC ads, designed to continue to grow brand awareness and strengthen the brand’s look and feel as a luxury sustainable fashion brand, while driving traffic to the new website.

PPC and brand awareness activity were needed to continue growing the business and reach the right customer base to drive sales and improve messaging.

PPC sent a targeted audience directly to the brand new website
The 'all collections' web page got an increase of a whopping 44,800%
Online store sessions increased 208%

Website Development

Electric Sheep designed and produced a high quality, high-end website with a great customer shopping experience, while ensuring effective SEO through extensive keyword research. We delivered a ready-to-go e-commerce site, which focused on the products and branding, but while also maintaining the strong sustainability messaging and focus on Africa and the brand’s work there.

success!

The website design gave In Our Name online the oomph it needed to land with the right customer base, with a minimalistic, high-end design, intuitive product positioning and points of sale. The brand’s ethos and messaging, which was vital to our client, was clear, consistent and thought-provoking and brought customers along on the journey with the brand on their way to purchase. SEO scores were improved through our extensive keyword research.

Fancy getting in on the action and boosting your business growth? Have a chat with our lovely team today!

Ready to increase your revenue?

seo expert

Parth

Parth is our resident SEO expert - from strategy to content plans, he’s the chap who knows what words you need and where you need to place it.

He feeds in all the strategy for the team to produce the wonderful SEO work we do. He’s simply SEO-mazing…

copywriter

cathy

Cathy is our in-house copywriter with near-encyclopaedic Disney and Harry Potter knowledge, and a slight sausage dog obsession.

From A- Z, If it’s words you need, it’s words you’ll get - with flair! Storyteller and word-weaver extraordinaire, Cathy is our talented in-house copywriter, working to boost our client’s SEO and social media results.

In-House Graphic Designer

katya

Innately skilled in all areas of design with an amazing talent for bespoke, hand-drawn illustration, Katya does, as she puts it, ‘pretty pictures’.

Only sliiiightly obsessed with cats, and houseplants, and probably cats IN houseplants, she’s also got a fine art background and degree in animation. Spot her work all over the site!

Paid Social Media Buyer

milos

Milos is the cool wizard of social media and all things paid social media. If you want your social ads to perform - he’s got the magic touch.

He’s our Paid Social Media Buyer with a results-driven focus for all your paid social ads. In fact he’s so good, we’re pretty sure he’s got something on Mark Zuckerberg…

Director

katie

Katie is the (better) half of our pair of directors, working tirelessly to ensure everything is running smoothly in our little flock.

She’s our HR Head and captain of the office, plus the epitome of calm efficiency. Also, chief Liam-wrangler and North Sea wild swimmer!

creative account manager

kate

Kate will look after you with a smile, while cracking the whip behind the scenes to get your content & results delivered on time.

She’s our Creative Account Manager with a flair for content and won’t let anything go through that’s not *just right*. Pineapple on pizza is a must and that’s non-negotiable.

ppc expert

hardeep

From the perfect placement to boosting your results Hardeep works magic across Google to get your business ahead of the competition and in front of your clients.

PPC?
More like PP-get seen!

Director

LIAM KINGSWELL

Liam is usually your first point of contact and our chief strategist & data wizard with an eye always firmly on your results.

He's our all singing (all the time...) all dancing (not QUITE SO MUCH OF THE TIME) director, WITH ENVIABLE DIGITAL MARKETING NOUS, EXPERT STRATEGY & A LOVE OF CRISP SANDWICHES!