increase in click
decrease in cost per
Care Tuition had a successful course offering with good results but were getting lost in a sea of competition and needed help with their low conversion rate, digital marketing and online presence, particularly:
SEO was in desperate need of a revamp
Google ads (PPC) required a brand new strategy
Paid social ads lacked effective targeting
Care Tuition is an online health and social care tuition company which offers accredited, engaging and affordable e-learning courses for those starting a new career or for those looking to boost their chances of employment in the care industry.
Electric Sheep developed a new website to improve Care Tuition’s conversion rate. This involved enabling Adsense, conducting Conversion Rate Optimisation to view website behaviour and optimising the courses to assist with CPD certification.
paid social media
Following in-depth, thorough research and competitor analysis, Electric Sheep crafted a personalised strategy designed to transform and boost Care Tuition’s paid social advertising.
Analytical competitor and background research allowed correct targeting of the right audience
In depth critical research of keywords and thoughtful creation of persuasive social ad copy
On brand graphic design of enticing visuals to engage the target audience and encourage them to click through
pay per click
With a limited marketing budget, Care Tuition’s ads were slipping through the net of a too-large audience. Electric Sheep fixed the problem, sending Care Tuition’s online presence through the roof and earning fantastic conversion rates, with:
ahead of the flock!
Care Tuition immediately saw electric results! Electric Sheep had created a constantly evolving digital marketing strategy that really worked. Clicks and conversions were sky high and purchases of e-courses skyrocketed.