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care tuition
Take a look at how Electric Sheep designed a highly effective digital marketing strategy and boosted leads for health & social care online training company, Care Tuition.
101%
paid social
conversion increase
65.9x
increase in click
through rate
57
decrease in cost per
conversion
whAt wAs
missing?
Care Tuition had a successful course offering with good results but were getting lost in a sea of competition and needed help with their low conversion rate, digital marketing and online presence, particularly:
SEO was in desperate need of a revamp
Google ads (PPC) required a brand new strategy
Paid social ads lacked effective targeting
the client:
care tuition
Care Tuition is an online health and social care tuition company which offers accredited, engaging and affordable e-learning courses for those starting a new career or for those looking to boost their chances of employment in the care industry.
web development
Electric Sheep developed a new website to improve Care Tuition’s conversion rate. This involved enabling Adsense, conducting Conversion Rate Optimisation to view website behaviour and optimising the courses to assist with CPD certification.
paid social media
Following in-depth, thorough research and competitor analysis, Electric Sheep crafted a personalised strategy designed to transform and boost Care Tuition’s paid social advertising.
Analytical competitor and background research allowed correct targeting of the right audience
In depth critical research of keywords and thoughtful creation of persuasive social ad copy
On brand graphic design of enticing visuals to engage the target audience and encourage them to click through
- 50% increase in number of leads
- 49% decrease in cost per lead
- Cost of contact form submissions down to £0.06
pay per click
With a limited marketing budget, Care Tuition’s ads were slipping through the net of a too-large audience. Electric Sheep fixed the problem, sending Care Tuition’s online presence through the roof and earning fantastic conversion rates, with:
- Expert digital marketing input to select the top relevant Google Ad keywords
- Intensively researched, critically analysed and well planned audience targeting
- Thoughtfully created compelling ad copy and skilfully placed inspiring visuals
ahead of the flock!
Care Tuition immediately saw electric results! Electric Sheep had created a constantly evolving digital marketing strategy that really worked. Clicks and conversions were sky high and purchases of e-courses skyrocketed.
Don’t be sheepish - see how we can electrify your business! Speak to our friendly team of digital marketing experts at Electric Sheep today!
