Skip to content 
big skies
holiday cottages
See how Electric Sheep built a custom made digital marketing strategy to boost bookings for North Norfolk holiday company, Big Skies.
470%
increase in sessions
21%
cost per conversion decrease
month on month
56%
conversions increase
month on month
reach for
the skies
Big Skies were struggling to be seen amongst the holiday cottage competition and needed a plan to increase traffic to their website. In particular:
Paid social ads lacked pinpoint targeting and sought a style refresh alongside consistent brand messaging
Google ads (PPC) required a new and effective strategy to get those conversions without the high cost per clicks
Focus was needed on increasing traffic, conversions and building brand awareness
the client:Big Skies
Holiday Cottages
the client:
Big Skies Holiday Cottages
Big Skies offer a holiday cottage booking service specialising in luxury and unique properties along the North Norfolk coastline and nearby. Their unique selling point is the individuality of their hand-picked cottages.
“I have worked with a number of digital marketing and SEO agencies over the years and can say that without any doubt at all Liam and his team outshine all of them.
Their passion and professionalism are second to none and they genuinely care about my business and making sure that it performs as well as possible within the budget restraints we have.
I recommend them to anyone looking for help with the mysteries of PPC, Facebook Advertising and the dark art of SEO.”
Founder
Hetti Simpson | Big Skies Holiday Cottages
pay per click
To drive traffic to the website, targeted Pay Per Click (PPC) ads were carefully crafted using strategy-led research input to select the most effective keywords. Meticulous research and well planned creative content was applied to produce highly successful PPC ads, with excellent results!
- Cost per conversion decreased 47% month on month
- Conversions up 56% month on month
- Click through rate (CTR) over 9.6%
paid social media
Following an in-depth audit of Big Skies’ existing marketing, thorough research and competitor analysis, Electric Sheep uncovered the biggest challenges and built a custom strategy designed to boost Big Skies’ paid social advertising.
Focusing on traffic, brand awareness and conversions
- Created multiple ad variations for testing, creative style, ad copy and locations from dedicated cottages to overall brand messaging
- Cost per conversions down 21% month on month
- Cost per conversions down final week of the month a further 45%
results
Big Skies saw big highs as soon as Electric Sheep’s dedicated team crafted and implemented the paid social ads and PPC, resulting in sky high clicks and conversions and those all important bookings.
Looking for blue sky thinking? Speak to our friendly team of digital marketing experts at Electric Sheep today!
