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assetspire
Discover how Electric Sheep worked with global software company Assetspire to get ahead of the flock and significantly increase their website traffic and lead generation channels.
275%
LinkedIn Growth
33x
increase in search
impressions
163
unique leads from our
gamification campaign
Whoah, What’s Going on Here?
Assetspire came to us feeling like they had an outdated website with poor SEO results and an inconsistent marketing strategy. The race was on as Assetspire needed to keep up with their competitors online in a rapidly growing market at a time when, commercially, they could be one of the leaders. Lead generation through their website also needed improving to continue to grow the business.
Mismatched marketing materials with confused branding
No real social media presence and inconsistent messaging with lead generation
Outdated website that needed content expansion and structuring
the client:
assetspire
Assetspire, a global software company, provides their clients with data centre management support and asset management solutions through their own innovative software and partnerships.
I have previously worked with what I thought were leading digital marketing companies and I can honestly say, they were not a patch on electric sheep. Liam has a passion for delivering value for money and great service and Kate and team pulled out all the stops, even working days off so we could get out website live.
I would recommend any company looking to use an outsource digital marketing agency to pay for an audit of current position and competitors in your space. The information we learned from this exercise was more in depth, extremely well laid out and enabled us to plan a strategy to out perform our competitors.
Small local business with exceptional service and excellent value for money.
Founder
Steve Beber | Assetspire
social media
Electric Sheep was tasked with overhauling Assetspire’s digital marketing activity with a tailor-made, comprehensive and omnichannel strategy to grow the business and improve website lead generation opportunities, while consolidating and refreshing the company’s branding and online presence.
Starting with an overhaul of social media, LinkedIn was identified as a key target, with satellite activity across other platforms.
275% LinkedIn growth
Facebook grew from 0 to over 2200 followers
Instagram followers increased from 0 to over 390
paid social media
Electric Sheep built an ad strategy to grow brand awareness through paid social media ads, Google ads and targeted PPC with clear, call-to-action messaging.
We introduced consistent branding, messaging and content across all areas and communications, including:
Creation of an ebook
Integration with an email automation sequence
Over 100 leads pushed into the funnel
search engine optimisation
Based on analysis, Electric Sheep created a brand new website design, with clear and refined navigation and improved SEO scores across the board.
Through a comprehensive content strategy and extensive keyword research, we have increased backlink profiles and citations, both nationally and internationally. Bespoke on-page content creation and PR outreach have seen significant returns on rankings and impressions, with consistent page one rankings:
2.2x increase in organic traffic year on year (YoY)
33x increase in search impressions year on year (YoY)
Ranking on key terms from beyond page 10 to page 1
bespoke
marketing
Electric Sheep went even further and produced some inventive new marketing assets, creating new sales materials, including a comprehensive, bespoke pitching document for new business leads, customised die-cut branded event materials and even new, lenticular-design business cards to really help Assetspire stand out from the flock.
We’re particularly proud of our Assetspire Gamification Project, which was a bespoke and exciting strategy to create a game unique to the industry – but this was no ordinary game – this game came complete with lead generation and web traffic capabilities. A huge success, it pushed Assetspire above the competitors, with:
18000+ visitors attracted
3000 games played
163 unique leads generated
bespoke marketing
Electric Sheep went even further and produced some inventive new marketing assets, creating new sales materials, including a comprehensive, bespoke pitching document for new business leads, customised die-cut branded event materials and even new, lenticular-design business cards to really help Assetspire stand out from the flock.
We’re particularly proud of our Assetspire Gamification Project, which was a bespoke and exciting strategy to create a game unique to the industry – but this was no ordinary game – this game came complete with lead generation and web traffic capabilities. A huge success, it pushed Assetspire above the competitors, with:
18000+ visitors attracted
3000 games played
163 unique leads generated
email automation
Our mission with Assetspire was multifaceted, but ultimately we needed to help them to generate new and fruitful leads. Email marketing systems can be viewed by some as old fashioned – which perhaps they are – but who doesn’t love a bit of the ‘good old days’?! Well, we certainly do, especially when they convert into customers for our clients. And for Assetspire, the results were fantastic.
Through the creation of a bespoke whitepaper download, supported by targeted, paid activity, Assetspire were able to gather a number of leads which were entered into a multi-part, curated email stream to drive free demo appointments and web traffic as well as potential leads.
2.2x increase in organic traffic year on year (YoY)
Ready, set,
success!
Through continued skilful and dedicated digital marketing strategies sending a consistent message and brand through an omni-channel approach, Electric Sheep helped Assetspire more than double their revenue in 12 months. Assetspire now consistently see significant growth, month on month, in all areas including thriving social media channels and successful SEO.
