Constantly evolving, digital marketing is a tricky business. Trends change, computer software advances and expertise takes plenty of practice. Many businesses opt to have their own in-house marketing team, which is pretty pricey and has its own host of obstacles to overcome, while others choose to leave it to the experts and let an outsourced digital marketing agency take care of some or all of their digital marketing needs.
Take our word on it when we say it is a full time job just to keep on top of digital marketing trends and marketing technology that just won’t stop changing. It’s no wonder that so many businesses need to make that all important choice between investing in their own digital marketing team, tools and resources or outsourcing to an experienced digital marketing agency, like Electric Sheep.
As with any important decision, there are pros and cons to both sides, but we can help with that. Let’s take a deep dive into what outsourcing your digital marketing to an agency can offer that in-house marketing can’t.
What Types of Digital Marketing Services Can Help My Business?
The benefit of outsourcing just one or, even better, a combination, of digital marketing services could be just the boost your business needs. Whether you’re in need of improved SEO or are looking to gain customers through PPC, a marketing agency could have the answer.
Tailor-Made Digital Marketing Strategies
Need help being found on Google? Or want a boost on social media? A customised and effective digital marketing strategy is a great starting point. Rather than using an in-house marketing team, a fresh pair of eyes on your current marketing strategy could be all it takes to overhaul your digital marketing progress.
Search Engine Optimisation (SEO)
Appear in more online searches, outrank your competitors and win the Google game with optimised SEO. Essentially, your SEO strategy determines where you rank in search results. In order to optimise your SEO, marketing experts need to analyse keywords and how they rank, which keywords competitors are using and how to improve on-page website copy to include the best keywords in the optimum quantities. Done well, great SEO will upgrade your domain authority and improve your ranking. Read our blog, Electric Sheep’s top tips to boost your SEO to discover more.
Paid Social Media
Did you know that 54% of social users rely on social media to research products and 74% of marketers claim social media marketing is effective? Even if social media isn’t your favourite route of marketing, it is unavoidably good for business. Marketing agencies combine original design with expert placement and optimisation to create successful ads. Paid social media ads across every platform will boost your revenue, if done right.
Pay Per Click (PPC)
When a user searches for a certain keyword, Google gives them the ad that is targeting that keyword and, as it says on the tin, you only pay when they click on your ad. When running PPC ads, the cost of each click varies based on popularity and length of the keyword. The goal for any marketing team is to get a low cost-per-click alongside an excellent conversion rate and a good digital marketing agency will find a cost-effective way to get your ads in front of those people who are most likely to convert, a sure fire way to get customers flocking to your website.
The ultimate conversation starter for brands, if sent out at the right time, to the right people, direct emails are still key to building brand reputation and relationships with customers. Sadly, this one is often overlooked in some agencies’ marketing strategies. However, 59% of marketers cite email as their number one source of ROI.
While email automation isn’t as targeted as other forms of digital advertising, the ROI and conversions rates can be much higher than most other channels, which is why you should consider choosing one of the digital marketing agencies who offer email automation.
Funnels are a series of pages that users are led through to complete a final action such as a purchase. You’ll usually find they start with an ad on social media leading users to a landing page to fill in their details for something free or discounted. The best way to entice and excite your customers to follow the path to purchase is to provide value-added content such as a free guide or promotion. Effective funnel creation attracts the right audience that is ready for conversion, and outsourced marketing experts know the best way to streamline this process.
Combine funnel creation with email automation and you have a match made in digital marketing heaven.
What Can Outsourcing Digital Marketing Services Offer That In-House Digital Marketing Can’t?
Your in-house digital marketing team may have expertise and resources but is it enough to drive the results you want affordably and fast? What do digital marketing agencies do differently or better? Which option is going to meet your needs and your budget? We’ve taken a look at what digital marketing agencies can offer compared to in-house digital marketing teams and this is what we found.
Utilise Greater Expertise in Digital Marketing
Every business has experts in their own field. By outsourcing to a digital marketing agency, you can focus on what you do best and leave the marketing experts to do what they do best, using our years of experience and hard to beat expertise to drive consistently effective results. And when you leave the various marketing software, research, strategy, campaigns and more to the digital marketing experts, you gain more time to give your own business your full and undivided attention.
Electrify Existing Marketing Efforts
You may already have a working marketing strategy that needs a little extra oomph. By outsourcing, you have the opportunity to pick and choose which services you would like assistance with. Your SEO and website content may be bringing excellent results but your social media or paid ads are underperforming. That’s where outsourcing digital marketing services comes in handy and can offer a helping hand in areas that need a boost.
Better Tools and Resources
Marketing tools can be expensive at the best of times, let alone when having to update them regularly to keep up with ever improving software. An in-house marketing team may have a smaller budget for these resources compared to an agency whose sole purpose is digital marketing. Outsourced digital marketing companies are equipped with the latest digital marketing tools to manage campaigns, paid ad platforms and email automation and know exactly how to use them to their full potential. Effective, fast and money saving.
Drive More Revenue while Spending Less
An in-house team of digital marketing experts can be costly and a challenge to find experienced and quality talent, while digital marketing agencies have a whole business full of experts in all areas of digital marketing from graphic designers and copywriters to SEO and PPC experts. As such, outsourcing to a digital marketing agency can get better results without the hefty price tag of investing in-house.
Get the Results you Want, Faster
Agencies have the extra man power and skill set to devote the amount of time your business deserves. With an in-depth knowledge of marketing software and expertise in all areas of marketing, digital marketing agencies tend to achieve faster results than an in-house team with less experience or out of date tools and knowledge of the digital marketing business. Sometimes it’s just easier and quicker to leave it to the professionals.
A Larger Teams of Experts
In a smaller in-house team, many tasks involved in implementing your digital marketing strategy could be down to just one or two individuals. Outsourcing to a digital marketing agency offers a stronger approach where each element of a strategy is allocated to its own team. Their focus is on one precise area of digital marketing which they deal with every day and know which approaches work and which do not through tried and tested means.
Gain Insight into Latest Trends
You won’t find a more dedicated team of experts with years of experience in all aspects of digital marketing. At Electric Sheep, we’re not too sheepish to admit that our whole world revolves around digital marketing, so we have up to date knowledge on the latest trends to keep ahead of the competition. If something changes or a new practice emerges, we’ll know about it! Getting that outside perspective can be just what you need to revolutionise your marketing strategy.
Don’t stay penned in with in-house marketing, break free from the flock and join us at Electric Sheep digital marketing agency where we boast a fully dedicated team with years of experience and expertise in all areas of digital marketing, SEO, social media advertising and personalised strategy. Outsourcing your digital marketing to us promises precision ad targeting, compelling content and a sharp increase in search traffic and conversions. Speak to us today to find out more, we’re always happy to talk through areas you want to improve and how we can help.