STAND OUT Stand Out

Electric Sheep

The Top 5 Marketing Tips Your Small Business Needs To Get Started

If you’re looking to kick start your business, you’ll need the best time-saving and cost-effective software to help or maybe even invest in some freelance work. Launching and scaling a successful business is no longer solely reliant on traditional practices and elbow grease. 

Today, the foundation of a thriving enterprise is often built upon the solid ground of innovative software and marketing solutions. Whether you’re an entrepreneur embarking on a startup journey or a seasoned business owner seeking sustainable growth, marketing software has become the cornerstone of efficiency, productivity and competitive advantage. 

We’re not talking about Quickbooks here. We’re talking about software marketing tools that will move your business forward and get it seen! Here are our top five tips to give your business a strong start towards growth and success.

  1. Analytical Software

Analytical software plays a key role in today’s data-driven world. Its importance lies in its ability to transform raw data into valuable insights and actionable information. 

Whichever industry you’re in, analytical software allows you to identify trends, uncover new opportunities and gain a competitive edge by collecting, analysing and interpreting data related to customer behaviour, campaign performance and market trends.

Try Hootsuite, Metricool or Later to manage and analyse your social media data, Google Analytics to gain insight into website traffic, user behaviour and conversion rates and HubSpot for analytic features such as lead tracking and customer relationship management (CRM).

  1. Design and Creative Software

Design and creative software are indispensable assets for startups aiming to establish a strong brand presence and engage their target audience effectively. 

From logo and web design to content creation and marketing materials, these software tools enable businesses to craft visually appealing, professional and unique assets. 

And graphic design software options are more varied and powerful than ever before, increasingly with the help of AI.

Software like Adobe Creative Suite, Canva, and Sketch provides the tools necessary for just about anyone to design websites, develop marketing collateral and create captivating social media content. 

These resources not only help in building brand recognition but also in communicating a compelling narrative that resonates with potential customers. 

In the competitive startup landscape, design and creative software serve as a catalyst for innovation, enabling businesses to stand out and leave a memorable impression in the minds of their audience.

  1. Platforms For Setting Up As A New Business

Selecting the right platform for a new business to set up on is a crucial decision that can significantly impact your success. 

E-commerce startups often consider platforms like Shopify and WooCommerce for their ease of use, customisation options and scalability. 

For service-based businesses and freelancers, platforms like Upwork and Fiverr provide access to a vast pool of potential clients. 

Content-driven startups tend to opt for WordPress for its flexibility and robust blogging capabilities. 

Social media platforms such as Instagram, Facebook and LinkedIn are essential for building an online presence and connecting with potential customers. 

The best platform ultimately depends on the nature of the business, its goals and the target audience, but a well-informed choice can set the stage for growth and visibility in the competitive digital landscape.

  1. The Best AI Tools On the Market

If you’re looking for a creative tool for generating imagery and creating bespoke visuals, try MidJourney. However, you’ll need a strong internet connection for it to work and it makes the world of difference knowing how to utilise prompts effectively.  It’s worthwhile researching and training yourself in prompts so you can create unique and original imagery without the price tag.

ChatGPT is a fantastic source of content and idea generation. You can use it to outline your next blog or even write the whole thing for you. Again, knowing how to create the right prompts can make the difference between a good piece of content and a great one.

Also, check out Descript for video creation and Decktopus for slide decks and presentations.

  1. Outsource Work You Can’t Or Don’t Want To Do

If you just can’t get the hang of MidJourney to create your images or simply don’t want to bother with your social media analytics, you’ll find a diverse range of freelancers on Fiverr, from amateurs to the best in their field.

Or, for a more professional range of freelancers (and also more expensive), try Upwork where you can post exactly what you’re looking for and wait for freelancers to find you.

Or, if you already know exactly what or who you want, there’s the traditional method of going straight to the source or browsing social media.

Or, Better Yet, Let Electric Sheep Take Care Of Your Entire Marketing Strategy

It’s one thing doing everything for yourself and exactly how you want it, on a budget. But sometimes, investing in the experts to get it right, is worth its weight in gold!

Whether it’s Search Engine Optimisation (SEO), paid social media or even gamification you’re looking for, Electric Sheep has done it a hundred times and won’t be wasting any time making mistakes or learning new software because, well, we know it all already!

Tell us your goals and dreams and we’ll transform your ideas into reality, craft a bespoke marketing strategy just for you and produce results beyond your wildest expectations.
Already have a website? Get a free SEO audit and we’ll work out where it can be optimised. Or drop us a line to have a chat about what we can do for you.

INSIGHTS

Ready to increase your revenue?

seo expert

Parth

Parth is our resident SEO expert - from strategy to content plans, he’s the chap who knows what words you need and where you need to place it.

He feeds in all the strategy for the team to produce the wonderful SEO work we do. He’s simply SEO-mazing…

copywriter

cathy

Cathy is our in-house copywriter with near-encyclopaedic Disney and Harry Potter knowledge, and a slight sausage dog obsession.

From A- Z, If it’s words you need, it’s words you’ll get - with flair! Storyteller and word-weaver extraordinaire, Cathy is our talented in-house copywriter, working to boost our client’s SEO and social media results.

In-House Graphic Designer

katya

Innately skilled in all areas of design with an amazing talent for bespoke, hand-drawn illustration, Katya does, as she puts it, ‘pretty pictures’.

Only sliiiightly obsessed with cats, and houseplants, and probably cats IN houseplants, she’s also got a fine art background and degree in animation. Spot her work all over the site!

Paid Social Media Buyer

milos

Milos is the cool wizard of social media and all things paid social media. If you want your social ads to perform - he’s got the magic touch.

He’s our Paid Social Media Buyer with a results-driven focus for all your paid social ads. In fact he’s so good, we’re pretty sure he’s got something on Mark Zuckerberg…

Director

katie

Katie is the (better) half of our pair of directors, working tirelessly to ensure everything is running smoothly in our little flock.

She’s our HR Head and captain of the office, plus the epitome of calm efficiency. Also, chief Liam-wrangler and North Sea wild swimmer!

creative account manager

kate

Kate will look after you with a smile, while cracking the whip behind the scenes to get your content & results delivered on time.

She’s our Creative Account Manager with a flair for content and won’t let anything go through that’s not *just right*. Pineapple on pizza is a must and that’s non-negotiable.

ppc expert

hardeep

From the perfect placement to boosting your results Hardeep works magic across Google to get your business ahead of the competition and in front of your clients.

PPC?
More like PP-get seen!

Director

LIAM KINGSWELL

Liam is usually your first point of contact and our chief strategist & data wizard with an eye always firmly on your results.

He's our all singing (all the time...) all dancing (not QUITE SO MUCH OF THE TIME) director, WITH ENVIABLE DIGITAL MARKETING NOUS, EXPERT STRATEGY & A LOVE OF CRISP SANDWICHES!